Musings on Modern Media

Social media collageThe use of “social media” is a controversial topic in the context of international officer and director campaign policy. The current policy has some interesting limitations on what a candidate can do. I’d like to explore a few of them here. First, let’s consider the underpinnings of the policy, as I understand them (these aren’t spelled out anywhere):

  • Keeping costs down certainly makes sense. This is expressed through rules like no hospitality suites and limiting the attendance of Toastmasters events outside one’s home region. I understand that up to 10-15 years ago, candidates for international office sometimes threw extravagant parties at the conventions with immense amounts of food and drink.

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Running unopposed?

Running for Second Vice President is an interesting experience for me, particularly running against other candidates.  Of course, running for a world-wide office is considerably different from running at the district level.  When I was Area Governor, I was appointed, and for Division Governor, I was unopposed.

When I ran for Lt. Gov’r Marketing (LGM), there were two other candidates (rare in my district!), and I took it pretty seriously.  I developed a tri-fold brochure and a small poster to take to all the division contests, and the other two candidates were at all the same contests with a flier as well.

At the election, I gave a two-minute speech, and I honestly don’t remember a word of it at this point, but I guess I got through it (I was an ATM-B at the time).  No one got a majority at the first vote, it took a second vote before I got a slight majority (64-61, I think).  It really was a great experience!

As is typical, I was unopposed for Lt. Gov’r Education and District Governor (photo above).  When I announced for International Director, someone else also announced, but a couple of months later, he dropped out due to a huge increase in responsibility at work.

However, I still ran it as if I were opposed, hitting 11 out of 16 district conferences in the region in the fall and spring (the others were on conflicting dates).  I had a professional photograph taken, did a tri-fold brochure and a posterboard to take to conferences, and built a web site.  I had intended to set the campaign up as a High Performance Leadership project, but I have to confess that when I became unopposed, I didn’t follow through on that idea.

In many ways, I regret that no one was running against me.  I believe a little friendly competition can bring out the best.  Still, I have a chance to do that now, as there are at least three other people, all incredibly talented, also running for Second Vice President.

I really enjoyed handing out the announcement cards at the end of the Palm Springs convention last month.  It gave me a chance to confirm what some people were suspecting, and I had some fascinating (though brief) conversations.  It was my last opportunity to see most of these Toastmasters leaders face to face before the convention in Las Vegas next August!

I will be reaching out to Toastmasters leaders in the coming months with personal phone calls (campaign rules sharply limit my use of other means), and I look forward to finding out more about what YOUR concerns are, where we’re doing well, what we can improve upon, and sharing my ideas about future directions.

Please feel free to contact me directly (details are at the bottom of my site’s home page), or if appropriate, just add a comment on my blog here, I’ll reply!

What’s it cost to run for ID?

Before I ever made a decision to run, I was cautioned by several people that it’s not cheap. There’s a lot of out-of-pocket expenses while running, and even some if you win the office (though TI reimburses a majority of those, once in office). Expenses may be tax deductible as a charitable contribution.

Here’s a spreadsheet with what my campaign cost. In summary, it was about $12,000, mostly due to attending 12 conferences (6 districts in the fall, 5 in the spring, plus regional), at almost $600 each (travel, hotel, registration, meals, usually two nights each).

Plus there was the international convention at the beginning of the campaign, and the convention where the election was held. Those were about $2000 each with travel, hotel, registration, and meals, though I probably would’ve gone to both of those anyway, even if not running. Since I won, TI will be reimbursing the return flight, some convention costs, and a couple of nights at the hotel.

Your costs might even higher, depending on what it costs to travel to the farther-flung districts in your region. Airfare can be quite expensive to small towns (though hotels can be correspondingly cheaper). You may be taking unpaid time off work, depending on your situation, and how much vacation time you have to use.  I always have weekends off work, but I took 12 Fridays off for traveling to the conferences (to be there for the Friday night activities), plus almost a week for each international convention.

If you’re thinking about running, be prepared for this. Even after winning, there are significant expenses and days off work. In Region V, directors traditionally visit every district twice (both spring and fall conferences), but only one of those is reimbursable by TI — the other one is out of our own pocket. It’s less travel than as a candidate, though, since the two directors split those, with each attending just four conferences each season (fall and spring), out of eight districts. Directors may want to visit districts outside of the conferences as well, again at their own expense.

For 2008-09 in Region V, it’ll be less travel than usual since our International President, Jana Barnhill, will be at the D54 and D22 spring conferences. Michael Smith and I will each attend three in the spring.

If you’re thinking about running, prepare a budget, be ready for the expenses, both as a candidate, and if you win. It’s a serious commitment in time as well as money, but very very rewarding!

The vote, Calgary

Ah, the big day has finally arrived! While I should have nothing to worry about (being unopposed), there’s the technical but remote possibility that someone could run from the floor. So when the president opens the floor to nominations, I’m immensely relieved when there are none, nominations are closed, and I’m declared elected!

But wait, there’s more to this business meeting. The third vice president is always the most hotly-contested race, and when they declare the vote — it’s extremely close! Just four votes separated the two candidates, less than 0.1%! There’s a call for a recount, which itself requires another vote, and it passed, so then they declared a recess for lunch while the actual recount was conducted.

Lunch was the Club Leadership luncheon, after which, the business meeting was briefly resumed to announce the recount results. The recount resulted in a slightly larger difference in the vote difference, but no change in the winner. Then it was on with the regular afternoon event, the Hall of Fame, recognizing districts and individuals for their accomplishments over the last year. Since each district was being called up on stage, I took advantage of that to hand out the rest of the district directories.

Friday evening was for the regional gatherings, where we roasted the outgoing International Director (whom I’m replacing), Dietmar Wagenknecht. That was a lot of fun, every district had several stories to tell about working with him over the last two years. After that was time for people to announce intentions to run for International Director for next year, and Ron Kirchgessner announced his candidacy. Furthermore, Dietmar got up and announced he was running for Third Vice President! It’s going to be a fun year for both of them, as they work to get the votes to be elected at next year’s convention!

Reaction to the district directory

Wow! I woke up this morning, and had a dozen or more replies from people who had already looked at the directory and had the most flattering comments! Some couldn’t believe this was all on the TI web site, they didn’t know it was out there. And it certainly had never been pulled together in this way before, easy compact reference, organized by district officer role. Really happy with the reaction I’m getting, it’s simply amazing!

Preparing the one-time mailing to districts

I think I’ve come up with something to give to the District Governors (DGs), who hold the large majority of the votes for International Directors. Candidates in contested races usually prepare a packet of educational handouts, flyers, and sometimes stuff like pens or light-up pins with their name on them (same thing for each DG). I’ll generate an individualized district directory based on all the information on the TI web site for each district, pulling together the historical district, division, area, and club performance over the last four years (which is what TI provides), as well as information on club membership levels, need for a coach, dues and officer list status, club anniversaries, oh, there’s a lot.

So I’ve put this together, and I’m going to give out printed copies to every DG at the convention. It’s formatted so each area and division prints on one page (or sometimes two), and they can hand this out at their next DEC meeting, one page per person. Tonight, I’m sending an e-mail to each district’s Top Three (one e-mail per district), telling them about myself, and pointing them at my web site and the directory on-line.

District 8 conference, St. Louis

The last spring conference! 11 district conferences in the course of my year of campaigning. And the I-70 bridge across the Missouri river is closed — the hotel is just over the bridge, a couple more miles, but traffic’s not moving. I inched closer to the next exit, and finally, was able to get off the stopped highway, with my car navigation system showing me the alternate route.

Friday night started with dinner and the evaluation contest with some time for socializing. Saturday morning had a continental Richard Avdoian gave a powerful keynote address about following your dreams, wherever they might lead you.

The business meeting went smoothly with a couple of minor policy changes to vote on, and uncontested district elections. Lunch included another keynote address, this one by Sharon Scott-Moyer.

The afternoon was filled with education, I started by attending Jerry and Cindy Hoeflein’s session on contest briefings, which was very useful. Then it was time for my own Club Coaching session, which had every seat in the room filled! This time, I concluded with a clear call to action — asking people to sign up to be a club coach, on a sheet in the back. Seven people signed up! But the district needs fifty. I gave the list to the District Governor.

Dinner was a delicious prime rib, followed by awards, officer installation ceremony, and the international speech contest. Sunday, I get to drive home — and get to stay home for a few weeks! The regional in Kansas City is just six weeks away! Meanwhile, there’s DEC meetings and club meetings and new club building to keep me busy.

District 35 conference, Wisconsin Rapids

With this conference, I’ve visited all eight districts at least once this year. And perhaps, just perhaps, I’ve saved the best for last.

Saturday morning kicked off with the opening ceremonies, and a lot of club banners festooned with a lot of ribbons! The keynote speaker was Professor C. Y. Allen, who gave an amazing inspirational speech titled “Leadership Communication: The Art of Shaping Change”. He discussed generativity (what will our legacy as ancestors be), and intergenerational communications, and he defined leadership as a series of transformative acts.

Lunch included some awards, and a keynote speech from Dietmar, followed by the business meeting. After that, the international speech contest was held in the late afternoon. I thought that was an interesting scheduling decision, and kind of nice, as it gave the audience plenty of opportunity to talk about the speeches and who they thought did better (the results were announced at the very end of the Saturday evening program).

After the Saturday banquet, the District Governor presented annual awards, things like Area Governor of the year. To me, this seemed a little unusual, since there’s still two months left in the year, the two months with the most work, when half of the educational awards will be filed. The district did a great job of presenting them, with a dramatic multimedia presentation (Powerpoint with photos and music).

One local award I especially liked is the “T” award, which is like Toastmaster of the year, except to recognize someone’s contributions over the course of 5-10 years, not just one year. I think that’s something all districts could support.

District 43 conference, Tupelo, Mississippi

This same weekend, District 22 (Kansas), 30 (Chicago), 43 (AR/TN/MS), and 63 (TN/KY/VA) are all having conferences the same time! That’s unfortunate, since two of them won’t have an International Director visiting, and I can only get to one of them. I’m going to D43, since I missed that district last fall (their fall conference was the same weekend as D63 then). We should try to better coordinate conference dates, especially for neighboring districts.

Mississippi is probably the only state in Region V I’ve never been to before, so it was interesting to see Tupelo. I flew into Memphis, where Joan Diehl (my campaign manager) picked me up on her way from home in Little Rock to Tupelo. The conference began with Friday afternoon educational sessions. The DG himself gave one on running contests, he had some good stories to tell about his own experiences. While contests aren’t core to our mission, they are important and need to be run well.

Friday evening was the evaluation contest, and I played both sergeant at arms and ballot counter. Later, in the hospitality suite, the DG chaired “team table topics” with three teams, one from each state that makes up the region. I was a judge for that, and it was very good. Mississippi won, mostly due to a hugely funny skit trying to find some peanut butter in the room. There was also a “bad science fiction” topic involving Star Trek and an alien.

Saturday kicked off with a general session from me on club coaching (one of my favorite topics), and then educational session breakouts. The lunch included presenting the district C&L award to Randy Sharp, director of special projects for the American Family Association.

After lunch was the business meeting, where the main topic (besides elections) was for the district to select the contest option allowing contests with four or less clubs/areas/divisions to include two contestants from each club/area/division. I tried to get this passed in D30 a while back, but it is a complicated idea. I think it’s a great idea, it helps make small contests bigger and more exciting. A contest with 2-4 participants isn’t as much fun as 4-8 contestants, and it draws a bigger audience as well.

Saturday evening was the usual international speech contest (all very competitive!), “farewell” from the outgoing DG, installation of officers, and “hello” from the new DG. Sunday morning, Joan dropped me off at the Memphis airport on the way home to Little Rock.

District 11 conference, Nashville, Indiana

I had to wonder how District 11 would top the show they put on last
fall, when Chris Ford, the International President, visited them in
Louisville. This conference, the Friday night entertainment was “The
District 11 Reality Show”, with six parts:

  1. Extreme Makeover/District 11’s Top Model
  2. Dancing with the Stars of District 11 – Traditional
  3. The Apprentice District Governor
  4. District 11 Idol
  5. Dancing with the Start of District 11 – Latin
  6. It’s a Wrap!

And wow, what fun. The District Governor was a good sport,
everyone was encouraged to participate, and it was a great way to break
down some barriers and get to know each other.

The opening ceremonies and education sessions were all excellent. The
C&L award at lunch went to Pat Wilson for her work in public
education (many awards) and with Habitat for Humanity. The district had
a raffle that I thought was quite efficient — there were seven gift
baskets, and you bought raffle tickets (about a dollar each, though
they were cheaper if you bought more), and then you dropped the raffle
tickets into a box in front of the specific baskets you wanted to win.

Saturday evening was very busy, and the District Governor’s year-long
theme of “Curing Cold Feet” provided a lot of possibilities for humor!
The international speech contest was great, I had a very hard time
deciding who was the best, and I look forward to seeing each district’s
best speaker in Kansas City in June, with all-new speeches!