In my experience, “open” clubs (ones open to anyone interested, no membership qualifications) live or die by a good web site.  A community club lacking a good web site is missing out on guests who may become members.

Clubs have the opportunity to list an official web site as part of their directory information with Toastmasters International.  I validated those listings and for each district, produced a list of clubs where the published web site either doesn’t work, or (for open clubs) there’s no web site listed at all.

Take a look at http://mikeraffety.com/reports.html (about halfway down) — pick your district, and see what clubs have web sites listed that don’t work, or almost as bad, open clubs that have no web site at all.  Encourage those clubs to build a working web site, and I am certain that the guests will show up.

What goes into a good club web site, and frequent updates, is a whole ‘nother issue to talk about another time.